We Want You__________International North West 200 & DCAL__________We Want You campaign identity, logo, publicity & promotional material__________Art direction & design / PointsPhotography / Jasper Goodall__________The North West 200 is an international motorcycle road race. Located on the beautiful north coast of Northern Ireland it is the largest sporting event in all of Ireland with over 150,000 spectators during race week. Now in it’s 80th year the NW200 is run by a not-for-profit organistation and relies heavily on the support of volunteers during the event. Funded by the Department of Culture, Arts & Leisure we were commissioned to create a campaign aimed at 18-30 year olds to sign up and get involved. Launched in 2009. . . . .
We Want You
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International North West 200 & DCAL
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Campaign identity, logo, publicity & promotional material
. . . . .
Photography / Jasper Goodall
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The North West 200 is an international motorcycle road race. Located on the beautiful north coast of Northern Ireland it is the largest sporting event in all of Ireland with over 150,000 spectators during race week. Now in it’s 80th year the NW200 is run by a not-for-profit organistation and relies heavily on the support of volunteers during the event.
Funded by the Department of Culture, Arts & Leisure we were commissioned to create a campaign aimed at getting 18-30 year olds to sign up and get involved. Taking direct inspiration from James Montgomery Flagg’s famous 1916 ‘I Want You For The U.S. Army‘ poster we created a anonymous female ‘Stig’ character for the campaign, providing many PR opportunities due to her anonymity.
The very talented Jasper Goodall took care of the photography of which a ‘behind the scenes’ shot can be seen in the news section.