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Stay A While

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International North West 200 , DCAL & NITB

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Campaign identity, logo, publicity & promotional material

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Funded by the Department of Culture, Arts & Leisure and in conjunction with the Northern Ireland Tourist Board we were commissioned by the International North West 200 to create an identity and subsequent campaign to get NW200 race spectators to ‘Stay A While’.

With over 150,000 spectators from across the globe visiting the north coast of Northern Ireland during race week, the advertising and marketing campaign aimed to promote ten mapped out driving routes around the country (two drafts shown – images 12-15. Final images will be uploaded on project completion).