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My darling – Ambershades

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Jack & Danny Records

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‘My Darling’ single campaign

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A song about love and drugs, love on drugs or a love of drugs? Whatever way you look at it an electric shock to the heart covers it all.

We’d spent a week with the band over in New York watching them play, arranging a photoshoot or two and generally having a good time. This image comes from a sign on the New York Staten Island ferry that Beardy discovered during an impromptu sing-a-long with local buskers and members of the general public. Not quiet the refined luxury of the QE2 lounge but fun all the same.